A collection of self-initiated hand lettered projects. All of these projects start with a thumbnail sketch which is then enlarged and refined until it is brought into Photoshop and Illustrator to be digitized.
Kathleen and Emily of Being Boss asked me to hand letter their Being Boss Vacation Miami Mugs. I was given the phrases to letter and then had full creative reign to do what I wanted.
I love Tiffany Han's podcast Raise Your Hand Say Yes. When I found out she had some hand lettered cheat sheets done by other artists, I reached out to her to see if she would be interested in working together.
I put together a few cheat sheets for her where I pulled quotes from the podcast.
Terms of Empowerment is a passion project of mine. I'm wildly inspired by female creative entrepreneurs who aren't afraid of going after what they want. Each week, I try to hand letter a quote from one of these badass creatives.
Terms of Empowerment is a project meant to inspire and empower other women. I hope to eventually develop this into physical products and offer digital downloads for others to share.
Brand identity and development for a personal fitness coach. Matrix Personalized Fitness blends the worlds of Western biomechanics with that of Eastern philosophies.
The brand identity was meant to invoke strength and connection.
While at MOO, I was tasked with creating the MOO for Business Sample Pack for businesses who were interested in using MOO products. The only parameters I was given was to come up with a brand identity for a tech start up and to apply that branding across the range of products.
I came up with Wander - an app to help you navigate hiking trails. I wanted the brand to feel bold and modern but with a hint adventure and the outdoors.
I worked with the Dean while I was at MOO. The Dean wanted to see what we could come up with to help market their hotel using MOO products. The three ideas which I was asked to execute on were magazine inserts, amenity cards, and partnership cards.
Brand identity for a yoga studio. The logo utilizes the icon for the heart chakra, which is believed to be your center of strength and power.
A variety of collateral was designed to showcase the brand, using MOO products to help tell Yoga Strong's story.
A collection of logos created for various small businesses.